Gardensquatch


This rarely sighted creature appeared on a recent Friday morning while we were harvesting. We couldn’t understand much of his subhuman growlings, but he seemed to be ranting about the market for purslane.

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Another Great Day in the Valley

This year we have have the simple goal of showing up at the farmers’ market each week and so far we’re making it work.

The most obvious difference from last year is that our customer relationships are growing more intimate, dedicated and valuable. When they can count on us being there each week, we can count on them too and that benefits both our bottom line and our happiness.

This week we finally had enough variety to try out an “L” shaped table setup. It opens up the tent a bit and gives our stand more of a shop feel with room to walk in and browse our offerings. Not a big change but a gratifying one.

This was the first week for both chard (that old stand-by that just keeps on giving) and butterhead lettuce (which Virginia isn’t crazy about but between me and our customers she is outnumbered.)

Once again we sold out of just about everything.

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First Market of the Season

We had a great first market on Saturday. It was a beautiful day and just the right temperature which made for a perfect season opener. As we drove down to Peninsula we had arugula, spinach, salad mix, scallions, radishes and green garlic packed in the back of the truck, within two hours we had sold everything and had the pleasure of driving back to Cleveland without any produce.

We tried a couple of new things that seem to work well so far:

1. We have a new banner printed on biodegradable vinyl that we hung in the back of our tent. Not only does the it give us a bit more professional cred, but it seems to make us more visible. Although our original homemade sign holds a special place in my heart.

2. We changed our pricing system. Instead of having a 2 for $5 deal we sold everything for $3 each. This seemed to work really well and we didn’t have to repeat our semi-cheap line about how “everything is $3 dollars each OR you can mix and match any 2 items for $5.”

3. Peter made laminated “crop cards” which give a short description of each product with a few recipe ideas. We put one in front of each basket. The green garlic crop card was a lifesaver. Everyone seemed to need a bit of guidance about what to do with green garlic.

4. Due to some mature plants we were challenged by our spinach harvest so we decided to try and sell bunched spinach with roots. We made bunches similar to those found in the grocery. No one seemed to mind.

It felt great to be back out there with everyone and to have one year under our belts. We are looking forward to returning this week and promise to take some more photos. Big thanks to Alex who helped us harvest and prep this week.

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First Harvest

It’s never in good taste to talk up your own products too much, but this is the best spinach I’ve ever had. It’s just unbelievable. Sown in September (or was is October?) of last year and covered with low tunnels over the cold Cleveland winter, it’s everything a wintered-over crop should be: sweet, succulent and surrounded by giant weeds!

We’ve now harvested both beds, and since our market doesn’t open for another month the first went to Fat Cats and the second to the Flying Fig. The new screen table made it’s debut and performed like a champ.

In addition to the spinach our garlic, shallots and scallions made it through the cold without a hitch and are thriving. And boy is the compost cookin!

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Late Winter Lull

Whoa it’s been a while.

But after all this is a farm blog and our farm in February isn’t much to write about, at least not yet. Granted we could be posting pictures of snow-covered garlic and spreadsheet screen shots but to be honest we’re enjoying our winter recess.

So here we are in Cleveland in February: seeds ordered and stored in a cold closet, planting schedules calculated and re-calculated, a foot of snow still on the ground.

And I’m beginning to get a little stir-crazy.

So to break the spell we’ve made a couple of acquisitions and started a few projects that we hope will make this year’s efforts to scale up a little easier.

First we finally found a truck cap that fits our trusty ‘96 Nissan pickup. No longer will we suffer the embarrassment of being the only farmers market vendor to roll in on a rainy day without one. But more important than weather protection, we’ll now be able to stack our bins two-high, effectively doubling the amount of produce we can bring to market. Cha-ching!

Second, we bought another reach-in cooler off of craigslist – this one from a pizza shop fire sale. Ideally we would be building a CoolBot walk-in in our basement or garage, but alas we rent both our house and our post-harvest garage so used reach-ins are an inexpensive – yet less efficient – way to go. Doubling our cooling capacity means that we can stretch out our harvest work across the week and keep everything cool for our Saturday market.

Third, we built a simple screen table for washing and drying the harvest. For only $40 in materials and about an hour of labor it’s a good investment that will give us more space to spray-wash root vegetables, drip-dry greens, etc.

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